Large and small supermarkets, shopping centers, etc., we can all see a variety of shopping carts. In our opinion, the shopping cart is just to facilitate people's shopping and reduce people's shopping pressure. In fact, the shopping cart has a more important use, which is to track the people who shop, in order to record the customer's purchase behavior.
The shopping cart is equipped with a GPS tracker, which is common in many places. In the United States, it can be used to grasp the habits and preferences of the consumer groups. In New Zealand, due to the serious problem of aging, it can help the elderly and so on. Shopping carts around the world carry a lot of "small secrets", but we don't know it. Different service concepts, humanized design shopping carts help us in the supermarket.
In many large supermarkets, in order to get more repeat customers, they will launch a variety of membership programs to increase customer return rate, such as regular promotions, members can enjoy additional discounts. In 2014, a new supermarket in Auckland, New Zealand, quietly installed GPS on the shopping floor to better study the customer's shopping preferences.
The tracking device is a rectangular black plastic box. Supermarket personnel put the plastic box in the shopping cart. It is difficult for customers to notice, in order to receive a lot of criticism from the outside world. The media believe that customers have the right to know that they are being tracked while shopping, and the supermarket should notify the customer in advance. The person in charge of the supermarket explained that this is not illegal.
The GPS tracker installed on the shopping cart sounds harmless, but it seriously infringes on the privacy of the customer. It is easy to be offensive. When you are buying items, you will always be monitored by others and will feel very uncomfortable. . In order to avoid merchant tracking attempts, some customers carry a mini gps jammer to protect their privacy. The owner of an artificial intelligence company said: Artificial intelligence has changed other industries. Why not bring changes to the supermarket shopping cart?
In order to better promote the customer's purchase process, New Zealand has launched a shopping cart with artificial intelligence to help customers find the most convenient channels. It is understood that there are many small supermarkets in New Zealand that use automatic shopping carts.
GPS satellite positioning is convenient for our lives, but does not rule out the possibility of using our equipment to track us. When we suspect that it is being tracked by GPS tracking software, we can use GPS jammers to cover the GPS signals around ourselves to cover up our position.
